Art directors formulate design concepts and presentation approaches for visual productions and media, such as print, broadcasting, video, and film. Direct workers engaged in artwork or layout design.

  • Formulate basic layout design or presentation approach and specify material details, such as style and size of type, photographs, graphics, animation, video, and sound.
  • Manage own accounts and projects, working within budget and scheduling requirements.
  • Confer with creative, art, copywriting, or production department heads to discuss client requirements and presentation concepts and to coordinate creative activities.
  • Present final layouts to clients for approval.
  • Review and approve art materials, copy materials, and proofs of printed copy developed by staff members.
  • Work with creative directors to develop design solutions.
  • Create custom illustrations or other graphic elements.
  • Confer with clients to determine objectives, budget, background information, and presentation approaches, styles, and techniques.
  • Review illustrative material to determine if it conforms to standards and specifications.
  • Negotiate with printers and estimators to determine what services will be performed.
  • Attend photo shoots and printing sessions to ensure that the products needed are obtained.
  • Research current trends and new technology, such as printing production techniques, computer software, and design trends.
  • Hire, train, and direct staff members who develop design concepts into art layouts or who prepare layouts for printing.
  • Mark up, paste, and complete layouts and write typography instructions to prepare materials for typesetting or printing.
  • Conceptualize and help design interfaces for multimedia games, products, and devices.
  • Prepare detailed storyboards showing sequence and timing of story development for television production.
Work Context
  • Electronic Mail — 100% responded "Every day".
  • Face-to-Face Discussions — 97% responded "Every day".
  • Time Pressure — 89% responded "Every day".
  • Work With Work Group or Team — 85% responded "Extremely important".
  • Spend Time Sitting — 76% responded "Continually or almost continually".
  • Telephone — 73% responded "Every day".
  • Importance of Being Exact or Accurate — 51% responded "Extremely important".
  • Read More
Work Activities
  • Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
  • Interacting With Computers — Using computers and computer systems (including hardware and software) to program, write software, set up functions, enter data, or process information.
  • Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
  • Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
  • Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
  • Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
  • Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
  • Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
  • Read More
Detailed Work Activities
  • Research new technologies.
  • Determine technical requirements of productions or projects.
  • Design layout of art or product exhibits, displays, or promotional materials.
  • Review art or design materials.
  • Manage operations of artistic or entertainment departments or organizations.
  • Coordinate artistic activities.
  • Read More

Knowledge

Sales and Marketing
  • Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
  • Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Communications and Media
  • Knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform and entertain via written, oral, and visual media.
Read More

Skills

Active Listening
  • Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking
  • Talking to others to convey information effectively.
Time Management
  • Managing one's own time and the time of others.
Judgment and Decision Making
  • Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Read More

Abilities

Fluency of Ideas
  • The ability to come up with a number of ideas about a topic (the number of ideas is important, not their quality, correctness, or creativity).
Originality
  • The ability to come up with unusual or clever ideas about a given topic or situation, or to develop creative ways to solve a problem.
Oral Comprehension
  • The ability to listen to and understand information and ideas presented through spoken words and sentences.
Written Comprehension
  • The ability to read and understand information and ideas presented in writing.
Read More

Personality

People interested in this work like activities that include ideas, thinking, and figuring things out.
They do well at jobs that need:
  • Achievement/Effort
  • Persistence
  • Initiative
  • Leadership
  • Cooperation
  • Concern for Others
  • Social Orientation
  • Self Control
Read More

Technology

You might use software like this on the job:

Web platform development software
  • PHP: Hypertext Preprocessor Hot Technology
  • Cascading Style Sheets CSS Hot Technology
  • Drupal Hot Technology
  • Hypertext markup language HTML Hot Technology
  • JavaScript Hot Technology
  • AJAX Hot Technology
  • WoodWing
  • Apache Software Foundation Flex
  • Dynamic hypertext markup language DHTML
  • Extensible HyperText Markup Language XHTML
Project management software
  • Atlassian JIRA Hot Technology
Computer aided design CAD software
  • Autodesk 3ds Max Design Hot Technology
  • Computer assisted design software Hot Technology
Read More

Education

Bachelor's Degree or
Master's Degree
usually needed

Get started on your career:

Job Outlook

New job opportunities are less likely in the future.
Salary
$97,270
$54,530
$199,250