Demonstrators and product promoters demonstrate merchandise and answer questions for the purpose of creating public interest in buying the product. May sell demonstrated merchandise.
Provide product samples, coupons, informational brochures, or other incentives to persuade people to buy products.
Sell products being promoted and keep records of sales.
Keep areas neat while working and return items to correct locations following demonstrations.
Demonstrate or explain products, methods, or services to persuade customers to purchase products or use services.
Record and report demonstration-related information, such as the number of questions asked by the audience or the number of coupons distributed.
Suggest specific product purchases to meet customers' needs.
Research or investigate products to be presented to prepare for demonstrations.
Set up and arrange displays or demonstration areas to attract the attention of prospective customers.
Identify interested and qualified customers to provide them with additional information.
Visit trade shows, stores, community organizations, or other venues to demonstrate products or services or to answer questions from potential customers.
Transport, assemble, and disassemble materials used in presentations.
Practice demonstrations to ensure that they will run smoothly.
Learn about competitors' products or consumers' interests or concerns to answer questions or provide more complete information.
Instruct customers in alteration of products.
Work as part of a team of demonstrators to accommodate large crowds.
Prepare or alter presentation contents to target specific audiences.
Stock shelves with products.
Provide product information, using lectures, films, charts, or slide shows.
Train demonstrators to present a company's products or services.
Recommend product or service improvements to employers.
Contact businesses or civic establishments to arrange to exhibit and sell merchandise.
Write articles or pamphlets about products.
Wear costumes or sign boards and walk in public to promote merchandise, services, or events.
Develop lists of prospective clients from sources such as newspaper items, company records, local merchants, or customers.
Work Context
Contact With Others — 89% responded "Constant contact with others".
Spend Time Standing — 82% responded "Continually or almost continually".
Deal With External Customers — 67% responded "Extremely important".
Performing for or Working Directly with the Public — Performing for people or dealing directly with the public. This includes serving customers in restaurants and stores, and receiving clients or guests.
Selling or Influencing Others — Convincing others to buy merchandise/goods or to otherwise change their minds or actions.
Establishing and Maintaining Interpersonal Relationships — Developing constructive and cooperative working relationships with others, and maintaining them over time.
Communicating with Persons Outside Organization — Communicating with people outside the organization, representing the organization to customers, the public, government, and other external sources. This information can be exchanged in person, in writing, or by telephone or e-mail.
Communicating with Supervisors, Peers, or Subordinates — Providing information to supervisors, co-workers, and subordinates by telephone, in written form, e-mail, or in person.
Getting Information — Observing, receiving, and otherwise obtaining information from all relevant sources.
Judging the Qualities of Things, Services, or People — Assessing the value, importance, or quality of things or people.
Making Decisions and Solving Problems — Analyzing information and evaluating results to choose the best solution and solve problems.
Thinking Creatively — Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions.
Developing and Building Teams — Encouraging and building mutual trust, respect, and cooperation among team members.
Identifying Objects, Actions, and Events — Identifying information by categorizing, estimating, recognizing differences or similarities, and detecting changes in circumstances or events.
Inspecting Equipment, Structures, or Material — Inspecting equipment, structures, or materials to identify the cause of errors or other problems or defects.
Organizing, Planning, and Prioritizing Work — Developing specific goals and plans to prioritize, organize, and accomplish your work.
Performing General Physical Activities — Performing physical activities that require considerable use of your arms and legs and moving your whole body, such as climbing, lifting, balancing, walking, stooping, and handling of materials.
Handling and Moving Objects — Using hands and arms in handling, installing, positioning, and moving materials, and manipulating things.
Training and Teaching Others — Identifying the educational needs of others, developing formal educational or training programs or classes, and teaching or instructing others.
Interpreting the Meaning of Information for Others — Translating or explaining what information means and how it can be used.
Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards for services, and evaluation of customer satisfaction.
Sales and Marketing
Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, sales techniques, and sales control systems.
English Language
Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.
Food Production
Knowledge of techniques and equipment for planting, growing, and harvesting food products (both plant and animal) for consumption, including storage/handling techniques.
Public Safety and Security
Knowledge of relevant equipment, policies, procedures, and strategies to promote effective local, state, or national security operations for the protection of people, data, property, and institutions.
Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Speaking
Talking to others to convey information effectively.
Persuasion
Persuading others to change their minds or behavior.
Reading Comprehension
Understanding written sentences and paragraphs in work related documents.
Service Orientation
Actively looking for ways to help people.
Judgment and Decision Making
Considering the relative costs and benefits of potential actions to choose the most appropriate one.
Complex Problem Solving
Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Coordination
Adjusting actions in relation to others' actions.
Social Perceptiveness
Being aware of others' reactions and understanding why they react as they do.
Monitoring
Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Critical Thinking
Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Writing
Communicating effectively in writing as appropriate for the needs of the audience.
The ability to listen to and understand information and ideas presented through spoken words and sentences.
Speech Clarity
The ability to speak clearly so others can understand you.
Oral Expression
The ability to communicate information and ideas in speaking so others will understand.
Speech Recognition
The ability to identify and understand the speech of another person.
Deductive Reasoning
The ability to apply general rules to specific problems to produce answers that make sense.
Near Vision
The ability to see details at close range (within a few feet of the observer).
Written Expression
The ability to communicate information and ideas in writing so others will understand.
Selective Attention
The ability to concentrate on a task over a period of time without being distracted.
Category Flexibility
The ability to generate or use different sets of rules for combining or grouping things in different ways.
Information Ordering
The ability to arrange things or actions in a certain order or pattern according to a specific rule or set of rules (e.g., patterns of numbers, letters, words, pictures, mathematical operations).
Written Comprehension
The ability to read and understand information and ideas presented in writing.
Problem Sensitivity
The ability to tell when something is wrong or is likely to go wrong. It does not involve solving the problem, only recognizing there is a problem.
Inductive Reasoning
The ability to combine pieces of information to form general rules or conclusions (includes finding a relationship among seemingly unrelated events).
